29th Dec 2007

Greenwashers of the Year

Treehugger has selected candidates for Greenwasher of the Year.

If you’re not familiar with the concept of greenwashing, it’s basically the idea that you can adopt vocabulary of the environmental movement (e.g., green, sustainable, eco-friendly, natural) and use it in advertising regardless of how green, sustainble, eco-friendly, or natural your product is is. For example, Crude Oil! Straight from the ground! Totally natural!

I find the “fur is green” pretty contemptible. Fur is most green when it’s on its live untortured owner. However, it’s BP’s continued marketing campaign that makes me the most sick.

This entry was posted by Ms. Theologian on Saturday, December 29th, 2007 at 9:15 am and is filed under news You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Greenwashers of the Year”

  1. December 29th, 2007 at 12:10 pm Charlie Talbert Says:

    Fur is green! That’s a jaw-dropper.

    The Fur Council of Canada claims, “In nature, each plant and animal species generally produces more offspring than the land can support to maturity. Like other species, we live by making use of part of this surplus that nature creates.”

    Well, certainly the land is having a difficult time supporting to maturity all of the offspring of the human animal. So I wonder if the Fur Council environmentalists would consider giving up their skins for the cause?

  2. December 29th, 2007 at 1:12 pm Ms. Theologian Says:

    Don’t you see? We’re helping the animals by killing them and wearing their fur? ;)

  3. December 29th, 2007 at 3:07 pm h sofia Says:

    I saw “Fur is Green” somewhere and thought it was a joke. Yikes.

  4. December 29th, 2007 at 8:07 pm Comrade Kevin Says:

    Whoever thought carbon footprints could be this sexy!

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