I don’t know how I feel about Dove’s Campaign for Real Beauty. On the one hand, they make their money selling soap that is supposed to make you look Ten! Years! Younger! if I recall my childhood ad campaigns correctly. On the other hand, they have this wonderful web site geared towards encouraging women to look to their inner beauty.
One short film called “Onslaught” shows a young girl, and then an onslaught of images showing just what women go through to look beautiful. “Talk to your daughter before the beauty industry does.” “Evolution” shows an ordinary woman transformed into a supermodel by makeup, lighting, and Photoshop.
Check these shorts out for yourself here.
December 28th, 2007 at 11:16 am
I think it’s an angle, a compelling angle, but if they thought that telling women to poke out their eyes would sell more soap, they’d do that too.
December 29th, 2007 at 7:50 pm
Look! It’s the suspicious of encouraging stereotypical notions of feminine beauty market!
That’s a huge market! Look at our research!