27th Dec 2007

Frightening Past Advertising

I’m not actually sure that much has changed in advertising messages.

GhostGirl, who found the link, notes that she doesn’t know whether to laugh or cry. Both? I think.

This entry was posted by Ms. Theologian on Thursday, December 27th, 2007 at 6:28 am and is filed under news You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Frightening Past Advertising”

  1. December 27th, 2007 at 6:27 pm Comrade Kevin Says:

    Although the messages advanced may be less overt, they are still in force. Advertising attempts to paint us all with a broad brush or to resort to gross stereotypes along the lines of all _______ are _______ or all ______ do _______. Furthermore, the subtle approach is often a far more insidious means of dispersal.

  2. December 27th, 2007 at 8:38 pm h sofia Says:

    Some of those ads are more recent than one would like to believe. But as you suggest, there is still a lot of that sentiment out there in advertising. It’s just minus the “husband” and “wife” language. Plenty of women still see themselves in this way, and plenty of men still see women this way - and all are consumers; the advertisers will get to them.

  3. December 28th, 2007 at 9:04 am GhostGirl Says:

    I recently read through some old Good Housekeepings at my parents’ house. And by “old” I mean early 90’s. Holy crow. They sure had it in for the working woman. They made a pretense of being supportive, but it was really all about propagating guilt. We won’t even get into the ads.

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