29th Jan 2007

Watch Out Third World

In Marketers Pursue the Shallow-Pocketed, we learn that McCann World Group believes that low-income people in the third world actually have lives. Yes, actual lives. The better to market to them.

The income is low, but they are still eating and bathing, and some cases driving. They are still consuming. They have a life.

That’s really progressive to acknowledge that people with low incomes have lives. Gosh, how insightful. I bet they have hopes and dreams too and they aren’t about the best type of shampoo or baby formula.

And note how consuming is equated with living. You consume, therefore you matter.

This is why I don’t read the Wall Street Journal on a regular basis. Because I might have go throw up now.

This entry was posted by Ms. Theologian on Monday, January 29th, 2007 at 4:06 pm and is filed under notes You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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