26th May 2006
Reconsidering Ford
I’ve never bought a Ford truck. Or car.
I’m one of those people in the Japanese economy car with 200,000 miles on it that never breaks down. But there’s enough that’s good about Ford and its public policy decisions to make me reconsider.
Ford has been courting the gay and lesbian market for years and has stood up to those who attempt to get them to back down–all the while claiming diversity is All-American. I like that sort of argument.
Make no mistake. Ford courts the gay and lesbian markets because there’s big money there. But Ford has also taken a calculated risk because they have I N F L A M E D the “pro-family” folks. And these are people who enjoy a good flame.
Here’s a quick summary of how the “pro-family” folks at Boycott Ford summarize the sins of Ford:
Ford held the first automotive conference aimed at bringing diversity to the car industry. “Diversity” is a code word for homosexuality. By defining themselves as a minority such as African-Americans, homosexual activists seek to bolster their claims of needing special treatment. Encouraged by Ford, more than 100 multinational companies attended the meeting which, according to 365Gay.com, included a goal of “broadening the number of LGBT workers in the field.”
Ford was given a 100% score on last year’s Human Rights Campaign’s Corporate Equality Index. Ford was the only automaker and the largest corporation to get this score.
Ford has been on the DiversityInc “Top 50 Companies for Diversity” list in each of the four years the rankings have been published.
Ford actively recruited homosexuals for employment by advertising on gay job websites.
Ford hired a D.C. marketing firm to target the gay, lesbian, bisexual, and transgender market and developed a plan to involve Ford in the day-to-day business of selling vehicles worldwide to gay and lesbian customers.
Ford was an executive sponsor of the 2004 “Out & Equal Workplace Summit Conference.” The purpose of the event was to advance the homosexual agenda, including homosexual marriage, in major corporations.
Oh my god! They support Human Rights! They support Diversity! They support legal marriage and legal rights for gays and lesbians! And that’s just a mere sampling.
Quick, where’s the number for the local Ford dealer?
